Leading the Aluminium Market with Strategic Partnerships

Background

TERRA91 has established itself as the largest MoU holder with NALCO, India’s premier
Aluminium producer. We have leveraged this partnership to secure the maximum quantity of
Aluminium compared to any other buyer in the country.

Challenge

To maintain our leadership position in the Aluminium market, we needed to ensure a steady
supply of Aluminium from NALCO, while efficiently distributing it across the country. This
required meticulous planning, strong logistics, and a focus on building long-term customer
relationships.

Solution

TERRA91’s strategy included:

1. Strategic Partnership : Securing the largest MoU with NALCO guaranteed a steady and
   large-scale supply of Aluminium.
2. Distribution Excellence : With offices in 8 states and distribution capabilities in 12
   states, we ensured the metal was delivered efficiently to customers across India.
3. Customer Engagement : We have built strong, long-term relationships with our
   customers by providing consistent and reliable Aluminium supplies.

Results

• Market Leadership : TERRA91 became the largest MoU holder with NALCO, securing
  more Aluminium than any other buyer in India.
• Customer Loyalty : The company’s ability to meet customer demands efficiently led to
  high customer retention and loyalty.
• Revenue Growth : The strong partnership with NALCO and the efficient distribution of
  Aluminium significantly contributed to TERRA91’s revenue growth in FY 23-24.

Author

Zetwerk Editorial Team